Blue Hooded
Blue Hooded
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Shuaikang: from 1 to 1,000 million units hood stories
"Towering 15 million units of glory" before the domestic kitchen leading brands, Asian brands 500 Shuaikang Group of 10 million units Smoke official in Ningbo offline. As the kitchen and the "foreign" representation of the struggle enterprise, the first 10 million units Shuaikang smoke off the assembly line to create a national total smoke production of a single company the number of record at the same time, it also marks the Shuaikang an area of overcoming all obstacles in the smoke business for 15 years, from entering a new phase.
1993 5 18, China's first deep-type range hood in Shuaikang born, breaking the thin smoke dominating the world's history.
2007 7 28, the domestic kitchen leading brands, Asian brands 500 Shuaikang officially welcomed the first 10 million units smoke downline. Shuaikang at this time have been smoke industry has successfully led four revolutionary innovation in the hood area to maintain sales of the first 10 years, holds 500 patents in the hands of the Chinese kitchen industry, patented the largest electricity company one.
15 years, the face of market changes, the increase of domestic competitors and foreign brands of a round of invasion, Shuaikang staged a successful and innovative local companies miracle?? Not only to achieve the sound development of their own, more leading domestic enterprises have repeatedly thwarted the attack of foreign brands, keeping a firm hold on the market the domestic kitchen electric voice and initiative, a kitchen and bath industry and the "foreign" representation of the struggle enterprise.
Figure standing in front of 10 million units, Shuaikang president Zou state that: "China is the core" theory and the constant innovation, so Shuaikang has reached today, and always keep up the energy.
First innovation:
Deep-type hood to hood industry was born into the right track of development
Smoke machine market in China began in the late 20th century 80. In 1993, when Shuaikang into the cigarette machine market, thin machine or the market mainstream, occupy the leading position of the regional market, while domestic brands and foreign brands as the market's first come, have been firmly occupied the thin smoke markets country.
Fact, Shuaikang president Zou state investigation in 1991 discovered in the market: the domination of thin smoke, there is suction in the function of small, noisy, easy to oil spills, cleaning difficult four "deficiencies" and not suitable for Chinese people's needs. Chinese cooking fumes large size of the domestic consumer suction, oil spills and other properties are of great importance, while the thin hood obviously do not have the characteristics to meet those needs. In this case, many parts of the stove began to smoke-free alternative to thin smoke, but the overall exterior walls will be smoke-free stove pollution has seriously affected the city's appearance and health.
Market visits and through practical experience, Zou state that Shuaikang to smoke based on the market, not follow the trend of this stock wrong to continue, but should grasp the core technology developed for the real needs of people Smoke product!
Clear direction for the future, Shuaikang began to actively explore, after confirmation with the relevant departments, the final positioning of production at the direction of the market is not optimistic about the deep-type hood. May 1993, China's first deep-type range hood is the first hood Shuaikang products Shuaikang finally born. The authorities tested the performance of the product compliance, air volume and pressure indicators were higher than normal range hoods increased by 20% and 64%, noise ratio 15 dB lower then the national standards, effective solution to conventional range hood suction is small, noisy easy to leak, hard washable shortcomings.
, However, is such a performance is superior in all the smoke, the market has experienced a period beginning not to be accepted by the market through these difficult times. The face of difficulties and pressures, Zou state have always believed that: "like a blue streak." Shuaikang not only did not flinch, but unprecedented 4.25 million investment in CCTV prime-time advertising in the end, deep type smoke has been widely recognized by consumers for Shuaikang dug the first pot of gold and then strayed into the thin the range hood industry machine wrong back to right track R & D, opened the domestic industry a revolutionary new page in the kitchen.
About the Author
I am an expert from China Toys Suppliers, usually analyzes all kind of industries situation, such as ladies denim shorts , prince charlie jacket.
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