Swimsuit Harley Davidson
Swimsuit Harley Davidson
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US $55.00
Ed Hardy Wines
There are no rules in the mark, the law of the jungle. We live in a world where you can buy NASCAR-branded meat snacks, Burger King on the subject of underwear, kits for Harley-Davidson cake-decorating. Money does not make sense of decency and logic. Personally, I like icing on the basis of beer.
But perhaps the sense of connection no mark less to me than Ed Hardy – a tattoo mark on the subject street fashion wear Christian Audigier megalomaniac – and wine. However, there he was at my local Whole Foods, stacked in pyramids ordered the lid.
Wine is a product of a refined delicate taste cultivated a source of satisfaction and enjoyment of the nuances of life liquid, which rewards reflection and moderation. The high litter brand Ed Hardy – as near as I can analyze it – is wasted in Las Vegas and leave the $ 50 trucker hat in the cab on the road to the airport.
And yet, of course, I'm wrong. The empire was Audigier pillars in a single brilliant concept, which is emptiness own brand of ecumenism.
A little history: Audigier, who is from Avignon, in France, but lives in Los Angeles, began his career as a designer of jeans, clothing, ready-to-door and others. He made his bones as the brand behind Von Dutch Tastemaker, based on the graphic work of LA artist Kenny Howard stripes. Audigier is, in fact, the criminal is behind the trucker hat, Von Dutch (used by people like Ashton Kutcher, Britney Spears, Madonna and aspiring raw billion).
In 2004, Audigier has reached a licensing agreement with tattoos and graphic artist Don Ed Hardy, a Bay Area legend ink, and soon Ed Hardy graphic designs began to appear on the property, any T-shirts, sweatshirts, bags and perfumes, shoes and sunglasses for bar and bed linen, swimsuits and underwear. The brand has soared almost.
Audigier conglomerate now includes eight global brands – including fingerprints modestly entitled Christian Audigier – and more than 75 licensees. Las Vegas nightclub, boutique in Beverly Hills. . . I'm sorry, dog? There is apparently no sharks Audigier dare not jump. In March, Audigier has announced a licensing agreement with celebrities in Beverly Hills "Eric Fugi dentist to create a line of Ed Hardy brand toothbrushes, floss and mouthwash. Ay ay ay.
To be honest, I'm not surprised he died of Ed Hardy. On the one hand, there is a huge hole in this metaphorical brand listed on the authenticity and emotion-standing commitment to skin art of Don Ed Hardy T-shirts extra children in the mall. Hermes, it is not.
Audigier has saturated the market from Ed Hardy is now synonymous with slavery in its tendency to empty most of the eyes and autonomous. As a brand, Ed Hardy is more promiscuous than Juicy Couture.
Of course, I'm twice the target demo and my night game has seven to nine hours of deep, restorative sleep. The truth is that I admire the audacity to question the wisdom Audigier brand should convey some kind of truth about the product, even slightly. I mean, Cabernet Sauvignon at Whole Foods? How can skate punk?
Although not the first to invoke the lifestyle brand the phrase, "Audigier is well on its way to give the force of the literal. Note the range of brands Ed Hardy drinks: vodka, beer, energy drinks, Coffee, tea, whiskey, tequila, energy "shots", the so-called "structured water." And, of course, wine. Now you can go from the cradle to the rehabilitation of drinking fluids only Ed Hardy brand.
Audigier is building slowly and frightening, a bubble of 360-degree mark for its customers, an ecology of diving products labeled, the psyche of a ready-made. And in an age where everything is fresh, brand and means something ephemeral, it's great.
As for wine, it's really not bad at all. It is bottled in France by the group and imported by Nicolas Castel Wines in Connecticut. The Ed Hardy label sale $ 10, and the label of Christian Audigier is $ 20 at Costco.
The Ed Hardy label to solve a specific problem in the wine industry, according to Vice President Nicolas Schaeffer Gene.
"There is nothing really new and exciting in the world of wine," said Schaeffer. "When this idea was, I thought we could develop new wine drinkers."
Claude-Ruau Choate, wine buyer for Whole Foods in California, said the same thing. "In the long term, we are trying to build an audience," said Ruau-Choate. "This is the perfect introduction. It's fun. The wine should not be difficult."
I'll take a glass of skull in flames, please.
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About the Author
We supply discount ed hardy clothing and discount christian audigier clothing and cheap australian sheepskin boots.
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