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Interview: Changzhou Meng Chuan Peng ZHANG Xue-mei vehicle parts factory

Hello, everybody here is the 65th car Auto Parts Fair site, this time between HC invited guests live from the Changzhou Peng Meng and transfer vehicle parts plant in Miss Zhang Xuemei.

HC Network: Zhang and Hello! The participate in the 65th Auto Parts will be , The company did not bring new products to meet with you then?

ZHANG Xue-mei: This exhibition brings Peng Meng and transmission products for the Vehicle Maintenance Market. Mainly through the new and old models of different accessories to do some preparation. Old car accessories mainly to enrich the content of our exhibits, new models of products is based on development of the market to do some new research and development.

HC Network: The exhibition Meng and friends are what transfer targets?

ZHANG Xue-mei: the image is just for show business. Our participation does not show that the number of orders must be signed, mainly, and customers meet to exchange views on some of the market. Also meet some new customers, potential customers. First of our corporate image, product recommended to them.

HC Network: Biography Peng Meng and light trucks were mainly above the vehicle lamp, please give us about the current state of development company and product structure?

ZHANG Xue-mei: Peng Meng and transfer products primarily divided into two blocks. 1 is the light truck category. Including lamps, Bumper , Plastic like product. There are 100 gold pieces is part of the above, such as car doors, columns, iron bumper like.

HC network: mainly a maintenance market? Maintenance of the domestic market?

ZHANG Xue-mei: the main job of the maintenance market, domestic, foreign, are doing.

HC network: that the current situation of how the foreign market like? Economic crisis has not been great effect.

ZHANG Xue-mei: foreign markets are falling.

HC Network: domestic market share it?

ZHANG Xue-mei: increase, an increase of 25%

HC network: the shift. ZHANG Xue-mei: Yes. Mainly to stimulate national policy to expand domestic demand to do well.

HC network: policies favorable to rural areas of the automotive policy aimed at rural markets for agricultural vehicles. At present, the car industry revitalization of the countryside etc. planning policy, there is no transmission in Bangladesh and friends play a direct marketing help?

ZHANG Xue-mei: a help. From our sales over the previous year increase of 25% over the same period.

HC network: The company mainly depends on which way to do marketing?

ZHANG Xue-mei: one at the local market to establish facade lighting; one is to participate in trade fairs, especially as the 65th of Ningbo auto parts will be such a large-scale exhibition of national; The other is the online promotion. Mainly through the hard mode to do some promotion. Soft key or the promotion of products on their own quality and reputation in the industry, manufacturers and customers word of mouth and mass transfer of the Peng Meng marketing has played an important role.

HC network: the economic crisis is not over, the larger environment is not too good there in 2009, what kind of planning?

ZHANG Xue-mei: because by the national policy support, economic crisis, we do light truck category, nothing big impact. Relatively speaking, or all of our sales growth. Peng Meng and pass this year, about 500,000 or so investment to develop new products.

HC Network: In this economic environment, continues to focus on product R & D investment, in fact, many companies have become the face of adversity was an inevitable way. Together with relevant national policies of support, perhaps Parts industry The spring is not too far. Thank you for the interview. Thank you.

ZHANG Xue-mei: Thank you.

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